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The Forces of Long Tail Software and Services


Chris Anderson's book on "the business of selling more of less" has enlightened people's thinking about current market economics where modern day technology and the Internet has enabled long tail ecommerce to flourish. For this blog post, I...
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Chav-gate


In a recent post on CRM and social networking, I suggested that the growth of forums, blogs, wikiís etc. will mean companies have to pay greater attention to the customer experience, because never before have customers had as much scope to broadcast...
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SaaS Vision is About More Than Just "the Suite"


The integration among SaaS solutions described in Philís initial blog could be built by an integrator for a specific customer, or provided as an ďintegration as a serviceĒ offering to the market, by Appirio or another third party. We take a...
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Research Question Mindmap Experiment


My project team is in the beginning stages of running some in-home research interviews right now, so Iíve been preparing the questions we want to ask and the activities we might want to try. I brainstormed, wrote lots of ideas down on stickies,...
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Social Networking - Not Facbook


List of most popular social networking sites that are free to join and enable you to connect online with members of your interest.† Facebook and MySpace may be the hottest social networking sites around but thereíre so many other online social...
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Secrets of Search Marketing Success


If you enjoyed webinar, Secrets of Search Marketing Success with Salesforce for Google AdWords, or if you somehow missed it, please feel free to give it another spin!† Take your pick of media formats, windows media, or flash.† The slides are also...
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